'Live Outside' 2017 | Jansport USA
Live Outside celebrates a wanderlust lifestyle based on discovery and self-expression and this grassroots campaign is driven by artworks created by local street artists. For Live Outside’s 5th year in action, these California based teams packed up their JanSport backpacks for an adventure down under.
Authority Creative was challenged to produce not only a spectacular street art project, but to also find a location that locals can appreciate, yet caters to a full production crew, three artists, security, private parking, wrap up party, and heavy machinery. After many road trips and extensive scouting, Authority Creative found the perfect canvas for this unique activation.
Once consent was granted by the building owners to paint this Newtown monster wall, Authority organised everything under the sun from council permits to paints. Wilson Street then became Authority Creative’s new home for the week of the activation. As the wall producers, the Authority crew were on site - rain or shine (but mostly rain) making sure clients JanSport and Teak were well looked after. The outcome was a smooth installation and an amazing finished artwork.
Time was of the major essence as the clients had an extremely restricted timeline. JanSport and Teak SF were flying over from San Francisco for the project especially armed with a production crew of more than 10 people. The artists had only 5 days to complete the entire artwork as Jansport needed to film the entire creative process, plus host a wrap-up party before leaving Australia.
The artist’s intention for the design was for the final artwork to represent the essence of journey and discovery. Something that inspires each of the artist's daily and aligns perfectly with the JanSport brand ethos. The portrait embodies self-expression; she transforms and conforms to her environment and you discover new aspects of the work as you look into the layers that become a kaleidoscopic landscape. The artists wanted to use a bright and fun colour palette to create a dynamic and tropical feeling that people can escape into over the darker days of winter.