PROJECT: LIVE OUTSIDE 2017
CLIENT: JANSPORT USA / TEAK SF
ARTIST: GEORGE ROSE / SHANNON CREES / OLLIE RUSKIDD
PHOTOGRAPHY: KIERA CHEVELL
BRIEF: JanSport and media agency partners Teak invited Authority Creative to partake in their international Live Outside Campaign. Live Outside is born from a wonderlust lifestyle based on discovery and self-expression. This grassroots campaign is driven by artwork curated from local artists. For Live Outside’s 5th year in action, these California based teams packed up their JanSport bags for an adventure down under.
Authority Creative was challenged to produce not only a massive wall, but to also find a space that locals can appreciate yet caters to a full production crew, three artists, security, private parking, wrap up party, and easily accessible for heavy machinery. After many road trips and scouting, Authority Creative found a needle in a haystack.
Once the wall was locked in, Authority organized everything under the sun from paints to permits. Wilson street then became Authority Creative’s new home for the week of the activation. As the wall producers, the Authority crew were on site- rain or shine (but mostly rain) making sure our clients JanSport & Teak were looked after. The outcome was a smooth installation for an amazing mural.