ARTIST: Steen Jones

BRIEF: Bondi Ink TV, a reality program based around one of the most famous tattoo parlours in Australia, were shooting their first season for Channel 10. 

Utilising one of the most distinctive tattoo style street artists in the world, Steen Jones, we created a wall to be used in their opening credits, titled #HiFromBondi

 This hashtag became a viral sensation on social media as thousands of people interacted with the art piece. It became a worthy case-study for the effect of street art marketing.